Rob Sheridan, the band’s creative director, says: “It was perfect for us as a band on tour, because we have events where our fans gather together in close proximity, and I’ve found that events really are the best use for this type of thing.” Fans at the same show could use the application to communicate with each other and the band. An early example was an iPhone app for the band Nine Inch Nails that filtered posts from users based on proximity. Others, notably in the music industry, offer location-based applications that are more clearly useful. Instead, users can tap into their connections on Facebook, LinkedIn, MySpace, and Twitter–then see if any of their connections are nearby. His application doesn’t require people to sign up to a new social network in order to use it. In other words, simply sharing location information isn’t enough–it also needs to be incorporated into a useful application. “Location is more a platform than it is a particular service,” says Hameed Khan, CEO and lead developer of face2face. Who’s there?: The application face2face notifies users when friends or friends of friends are nearby. A new location-based application for mobile phones called face2face hopes to attract new types of users by offering more filtered, useful information and providing more privacy controls. But many other people balk at sharing their precise location and struggle to see the point of doing so. The location-based applications Foursquare and Gowalla–which reward users with points for “checking in” at different places–are all the rage in some social groups.
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